Our Ongoing Social Media Battle: How Facebook, Twitter, and Instagram Continue to Dominate Our Lives

Erin Richards ’14
Sports Editor

Facebook proves it is still considered cool, even though your parents are using it with exceptional stock market growth in its third quarter. Its adjusted earnings came in at $621 million and 25 cents a share, which is six cents better than expected. Overall revenue grew an astounding 60 percent, a result stemming from an increase in mobile advertising. This unexpected growth demonstrates that Facebook is and will continue to be relevant for years to come.

Although it is no longer new, Facebook continues to pervade every aspect of our Internet lives. It has created a false sense of importance, compelling us to continuously update hundreds of people of our mundane everyday activities. In reality, very few people actually care what you are watching on Netflix or listening to on Spotify. But however “un-cool” we proclaim Facebook to be, countless hours are still spent clicking through photos and scrolling through our newsfeeds.

It was around the time when I found myself stalking someone I had zero mutual friends with that I knew I needed to make a change. My habit had become waking up in the morning and mechanically checking Facebook, Twitter and Instagram before my feet even touched the floor. Considering I never gave myself ample time before class in the morning, this routine would inevitably lead to me running out of my house in a messy bun with no time for coffee. I have attempted to give up Facebook on multiple occasions, but always with the intent of returning. Whether it was my “sacrifice” for Lent or the week before finals, my Facebook hiatuses never lasted long. Recently, though I have committed myself to a departure without a return date.

The past several weeks that I have been living Facebook free have only confirmed the stock market’s facts: we are a generation dependent on social media. A phrase I have recently incorporated into my daily life is “I can’t. I don’t have Facebook.” Whether my friends are referencing a funny Buzzfeed article they posted or talking about someone’s new profile picture, I always seem to be one step behind. Moreover, my time without Facebook has not decreased my time spent on social media. I am still running late to class with knots in my hair, and I am still finding ways to procrastinate on my homework. Indeed, I feel myself drawn more intensely to Instagram and Twitter. Any spare moment I have, I instinctively open Instagram and scroll until I have seen the same pictures three or four times. Social media has become so ingrained in our daily life that it is almost impossible to picture a world without it. It is unclear if social media will continue to dominate the stock market, but it is obvious it will continue to dominate our lives.

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